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"This is a real page-turner! Hinshaw and Kasanoff provide a quick and thrilling tour of the immediate future of business. So read it and heed it, folks, because it just doesn’t come any more direct or compelling than this!"
-- Don Peppers and Martha Rogers, Ph.D., authors of EXTREME TRUST: Honesty as a Competitive Advantage

Last decade, companies strove to be great. Now they need to act as smart as the customers they wish to serve. Why? Because acting dumber than your customers is not a sustainable business model.

This visually arresting book not only challenges business leaders to profit from the wave of disruptive innovation making customers smarter, but it also presents an actionable five-step plan for doing just that.

Hinshaw and Kasanoff explain that disruptive innovation is "already providing individuals with tools more advanced, in many cases, than the most sophisticated commercial enterprises had just five years ago," and argue that "established firms will need to reinvent themselves and disrupt their own industries to stay alive."

"So energizing it actually made my skin tingle and my pulse race. Lot of books prod you to think about the future; this book is like a punch in the face. I'm fortunate I had the opportunity to read this before my competitors."
-- Chris Zane, Founder & President, Zane's Cycles, and author of REINVENTING THE WHEEL: The Science of Creating Lifetime Customers

• Sales Rank: #214766 in Books
• Published on: 2012-04-17
• Original language: English
• Dimensions: 8.50" h x .47" w x 5.50" l,
• Binding: Paperback
• 200 pages

From the Back Cover
"It's a fact: Technology-enabled customers are getting smarter every day, while companies mired in the same old ways of doing business just come off as stupider and stupider.�Do not let that happen to you.�Instead, follow Hinshaw's and Kasanoff's prescription to ride the waves of today's perfect storm of disruptive innovations to create digitally infused experiences that anticipate the needs of your individual customers."
-- B. Joseph Pine II, co-author, THE EXPERIENCE ECONOMY and INFINITE POSSIBILITY: Creating Customer Value on the Digital Frontier

"We as business leaders, are often so worried about our competitors we often forget about our customers. Kasanoff and Hinshaw remind us that not only are our customers important, they are smarter and know more than we know. The book is an easy read and stuffed with ideas that can be implemented on Monday morning."
-- Michael Le Goff, CEO, Plessy Semiconductors�

"Entrepreneurs looking for the next big thing need to grab a copy of our book, and this one, and fast."
-- Bob Dorf, co-author with Steve Blank of THE START UP OWNER'S MANUAL: The Step-by-Step Guide for Building a Great Company

About the Author
Michael Hinshaw is Managing Director of the customer experience innovation firm, MCorp Consulting.

Bruce Kasanoff is President of the marketing and innovation consultancy, Now Possible.

Most helpful customer reviews

18 of 18 people found the following review helpful.
what you do not know will kill your company - you must read this book
By Reg Nordman
I loved this book. It contains enough examples and arguments to indicate exactly how your company needs to meet the smart plugged in customer. This aligns with recent machine to machine research RocketBuilders carried out. well written and beautifully argued. The authors look at four disrupters:

Social Influence (WofM)
Pervasive memory ( Amazon and Zappos)
Digital Sensors (machine to machine everywhere)
The Physical Web

I loved these quotes:

1. We are confronting a fundamental shift in the ways that companies interact with - and serve - their customers.At many firms, their "social media strategy" involves creating a Facebook page, monitoring social sites for mentions of thecompany or its products, and generally extending its existingbusiness model into the social media world.But this approach stops short of confronting the real issues.If you could physically see the thousands of social influencers

crowding the space between your sales team and your customers - if they were physically present in your store or office - you would no longer accept the misguided notion that a few extra posts online would solve your problems.The reason so many companies are vulnerable is because the state of relationships between companies and customers is so poor. Products and services tend to be impersonal. Responsiveness tends to be uneven at best, or miserable at worst. It is reasonable to assert that frustration, annoyance, and anger have been building among customers for decades. They are tired of being treated as numbers, of being misled or even lied to, and of being considered targets instead of living, breathing human beings.

2. CRM doesn't actually track relationships or experiences, it tracks transactions. As a result, CRM doesn't take into account the customers' views of the company, and doesn't capture how these interactions make customers feel, much less what they want or need. Yes, CRM does a great job tracking company perceptions of value, and tracking those interactions that are important to the company - sales, marketing, service, etc. - but it fundamentally misses what customers think, feel, and want as a result. It delivers an inside-out perspective that means the conclusions reached by companies about customer relationships are skewed, based on the interactions that occurred rather than the customer perceptions that resulted. While CRM can tell the company that two customers have the same set of interactions, it can't tell which customer is delighted, and which feels trapped, upset, and may be actively bad-mouthing the company online. This is important information.

This is a must read for leaders in the tech industry ( and every industry) . What you do not know will hurt you.

16 of 17 people found the following review helpful.
One of the most exciting business books I've ever read
By Don Peppers
I dare you to try reading this book without getting at least ten brilliant new ideas for your business. You won't be able to do it. I've never encountered a book that has such a masterful blend of future-think and business common sense - and I read a LOT of books. Kasanoff and Hinshaw have done an absolutely marvelous job here, showing with relentless logic and specific examples how new technologies are raising customer expectations, and what a business ought to do about it.

The authors catalog four "disruptive forces" that both threaten every current business model and offer diverse opportunities for innovation - social, big data, digital sensors, and the internet of things. Then, for each one, they take you through a kaleidoscope of implications and examples.

I don't want to spoil the pleasure you're going to have from reading this concise and highly entertaining business masterpiece of creative thinking yourself, but let me just give one example of the kind of "ideation" tools Kasanoff and Hinshaw have packed into it. As they catalogue the many ways remote sensors could be used for business purposes, they insert this paragraph:

"Today, digital sensors can: monitor your tire pressure and avoid dangerous blowouts; analyze the gait of elderly citizens and warn of falls before they occur; follow the gaze of shoppers and identify which products they examine - but don't buy - in a store; monitor which pages readers of a magazine read or skip; float in the air over a factory and independently monitor the plant's emissions; detect impacts in the helmet of an athlete and make it impossible for them to hide potential serious blows to their brains; reveal when a dishwasher, refrigerator, computer, bridge, or dam is about to fail; trigger a different promotion as a new customer walks by a message board; analyze the duration and quality of your sleep; warn drivers that they are about to fall asleep; prevent intoxicated drivers from operating a motor vehicle; warn a person before he or she has a heart attack; detect wasted energy in both homes and commercial buildings; warn a parent or boss when anger is creeping into their voice, to help prevent them from saying or doing things they will later regret; tell waiting customers how far away the pizza delivery guy is from their house; analyze the movements of employees through a factory to detect wasted time and efforts; trigger product demonstrations or interactive manuals when a customer picks up or examines a product; congratulate an athlete when she swings a tennis racquet properly or achieves an efficient stride while running. What can they do tomorrow?"

You can't read that paragraph without your mind leaping ahead to the opportunities that these kinds of technologies might offer for your business. For instance, does your business involve any form of retailing or a physical establishment where customers come to transact business? The authors suggest that today "a physical store can be just as smart or smarter than a website. So can an office building, or a dealer's showroom. We don't think of `bricks and mortar'" as possessing this sort of intelligence, but with each passing day there are fewer reasons why not.

Smart Customers, Stupid Companies is chock full of "aha" ideas like this. I couldn't put it down, seriously.
I should also disclose here that I've been one of Bruce Kasanoff's biggest fans ever since he worked for Peppers & Rogers Group more than 10 years ago. His previous book, Making It Personal, is also worth a read. But this current work is - seriously - one of the best and most exciting reads I've had in a while.

5 of 5 people found the following review helpful.
"Companies can't be competitive [or even survive] if they can't stay ahead of their customers"
By Robert Morris
In this book, Michael Hinshaw and Bruce Kasanoff explain why and how companies must always be "smarter" than their customers are. Smarter about what? Specifically, smarter about establishing and then nourishing relationships with customers who, each day, increase their control of those relationships. Actually, companies are not smart or stupid but many of those who work for them are and sometimes the problem is ignorance or indifference, not stupidity. That is, those who interact with customers are not as well-informed as the customers are...or they really don't care.

Smart customers see disruptive change in terms of the opportunities it creates. For example, smartphones will become smarter (i.e. do more, do it better, and do it faster). Although Apple's iPhone 5 may not be able to support mobile payments via near-field communication (NFC), it is only a matter of time. Actually, there are hundreds (thousands?) of examples of disruptive change. Smart customers will understand them and take full advantage of them. Those who offer products and services must also view such disruptive change -- in social influence, pervasive memory, digital sensors, and the physical web -- in terms of opportunities created by it. I agreed with Hinshaw and Kasanoff: "Smart customers expect smart customer experiences"...and they will not settle for anything less.

These are among the dozens of passages that caught my eye:

o Profile of a "smart" customer (Pages 12-13)
o "Case Study, Circa 2015" (28-29)
o "A Framework for Infinite Opportunity and Innovation (39-41)
o "The Four Disruptive Forces" (53-80)
o The power and impact of "smart, interconnected touchpoints" (24, 114, 116-117, 140-142)
o 10 ways to disrupt an industry, raise standards, and create new growth opportunities (147-163)
o "Welcome to Simultaneous Change" (166-167)

Hinshaw and Kasanoff have much of substantial value to say about the "smart, interconnected touchpoints" to which I referred earlier. It's true that both touchpoints and customers are getting smarter. It is also true that within companies, interconnected touchpoints can help prepare those who interact with the company's customers as well as with each other. Moreover, consider the fact that under Steve Jobs's leadership, Apple created a number of immensely profitable products. One of the reasons they are "insanely great" is their interconnected touchpoints with those who use them. "As digital touchpoints continue to grow, the number of touchpoints a customer encounters as they move through your relationship cycle is moving towards the potentially infinite."

I commend Hinshaw and Kasanoff on their brilliant use of various reader-friendly devices, notably the "Key Takeaways" inserted at the conclusion of each major section. This device facilitates, indeed expedites frequent review of key pints later. Also, congratulations to everyone involved with the book's design. Choices of font size, bold or italics, ink color, etc. provide a visual variety and diversity that complement the flow of the lively as well as eloquent narrative. Bravo!

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[F896.Ebook] Ebook Essential Cell Biology, by Bruce Alberts, Dennis Bray, Karen Hopkin, Alexander D Johnson, Julian Lewis, Martin Raff, Keith Roberts, Peter

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Essential Cell Biology provides a readily accessible introduction to the central concepts of cell biology, and its lively, clear writing and exceptional illustrations make it the ideal textbook for a first course in both cell and molecular biology. The text and figures are easy-to-follow, accurate, clear, and engaging for the introductory student. Molecular detail has been kept to a minimum in order to provide the reader with a cohesive conceptual framework for the basic science that underlies our current understanding of all of biology, including the biomedical sciences.

The Fourth Edition has been thoroughly revised, and covers the latest developments in this fast-moving field, yet retains the academic level and length of the previous edition. The book is accompanied by a rich package of online student and instructor resources, including over 130 narrated movies, an expanded and updated Question Bank.

Essential Cell Biology, Fourth Edition is additionally supported by the Garland Science Learning System. This homework platform is designed to evaluate and improve student performance and allows instructors to select assignments on specific topics and review the performance of the entire class, as well as individual students, via the instructor dashboard. Students receive immediate feedback on their mastery of the topics, and will be better prepared for lectures and classroom discussions. The user-friendly system provides a convenient way to engage students while assessing progress. Performance data can be used to tailor classroom discussion, activities, and lectures to address students’ needs precisely and efficiently. For more information and sample material, visit http://garlandscience.rocketmix.com/.

• Sales Rank: #194500 in Books
• Published on: 2014-06-24
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x 1.20" w x 8.20" l,
• Binding: Loose Leaf
• 864 pages

Review

PRAISE FOR THE PREVIOUS EDITION
“Enthralls the reader….Core concepts are explained from first principles in a manner that is lucid and unambiguous....That the authors have assembled a seminal cell biology textbook cannot be disputed….really ought to be an intrinsic part of every bioscience undergraduate’s essential reading.”
- The Biochemist

"…the language and terminology used by the authors remain focused at a level appropriate to and accessible by undergraduate students….New users of the textbook will find it accessible and approachable….The instructor resources remain a valuable addition….I highly recommend it to all.”
- CBE-Life Sciences Education

"This attractive, accessible, visually oriented text covers the fundamentals of cell biology required to understand biomedical and broader issues that affect students' lives."
- SciTech Book News

“Essential Cell Biology, fourth edition, provides an up-to-date introduction to the fundamental concepts of cell biology as well as rapidly growing fields such as stem cell biology, development, and cancer....This book is ideal for students taking an introductory cell or molecular biology course, yet is also suitable for individuals looking to simply refresh their understanding of some of the basics of cell biology....Students will gain a broad understanding of biological processes from the latest edition of Essential Cell Biology, which will also help them as they advance to more specialized topics of biology and biomedical research.” –Yale Journal of Biology and Medicine

�

About the Author

Bruce Alberts received his PhD from Harvard University and is Professor of Biochemistry and Biophysics at the University of California, San Francisco. He is the editor-in-chief of Science magazine. For 12 years he served as President of the U.S. National Academy of Sciences (1993-2005).

Dennis Bray received his PhD from Massachusetts Institute of Technology and is currently an active emeritus professor at University of Cambridge. In 2006 he was awarded the Microsoft European Science Award.

Karen Hopkin received her PhD in biochemistry from the Albert Einstein College of Medicine and is a science writer in Somerville, Massachusetts. She is a regular columnist for The Scientist and a contributor to Scientific American's daily podcast, "60-Second Science."

Alexander Johnson received his PhD from Harvard University and is Professor of Microbiology and Immunology and Director of the Biochemistry, Cell Biology, Genetics, and Developmental Biology Graduate Program at the University of California, San Francisco.

Julian Lewis received his DPhil from the University of Oxford and is an Emeritus Scientist at the London Research Institute of Cancer Research UK.

Martin Raff received his MD from McGill University and is at the Medical Research Council Laboratory for Molecular Cell Biology and Cell Biology Unit at University College London.

Keith Roberts received his PhD from the University of Cambridge and was Deputy Director of the John Innes Centre, Norwich. He is currently Emeritus Professor at the University of East Anglia.

Peter Walter received his PhD from The Rockefeller University in New York and is a Professor in the Department of Biochemistry and Biophysics at the University of California, San Francisco, and an Investigator of the Howard Hughes Medical Institute.

Most helpful customer reviews

33 of 33 people found the following review helpful.
A perfect introductory textbook to molecular cell biology!
By A Customer
I recently bought the book "Essential Cell Biology: An Introduction to the Molecular Biology of the Cell" and studied it from cover to cover, including all the questions and answers. It was one of the greatest and most well-organized textbooks I have ever encountered. The language was very fluent, and especially some of the example questions were quite entertaining and witty. I haven't had any education neither in biology nor in molecular biology nor in biochemistry (my major is chemical engineering), still I didn't have any difficulties in understanding all the concepts presented in the book. The knowledge I gained from the book was a great help to me during the "GRE Subject Test in Biochemistry, Cell and Molecular Biology" which I took just yesterday. I am applying to graduate schools in the US for a Ph.D. degree in Molecular Biology or Bioengineering, and the test I took yesterday was crucial for my applications, in which (thanks to Essential Cell Biology) I believe I did quite well for a person without a background in the subject except a two-months-long self-study. This is a great and concise introductory textbook to the molecular biology of the cell, and I highly recommend it to anyone who has an interest in this subject with no or little background.

45 of 47 people found the following review helpful.
Cell Biology's little brother
By Amazon Customer
I was desperately looking for a textbook to cover the Biochemistry and Cell Biology for the GRE Subject Test i am preparing for.

Everyone was praising Alberts' Cell Biology but i found the information a bit advanced.
Cell Biology is a FANTASTIC textbook but it requires prior background on Cell Biology to fully appreciate it and i had none.

Then i found Essential Cell Biology. By the same author, it partners with others in bringing Cell Biology to a wider audience. Reading it is a breeze, it makes you wonder why Cell Biology is considered such a hard topic!
Explanations are straight forward and the movies that come with the DVD are a life saver.

You can easily read and assimilate 10 pages an hour and you don't even know when the time passes.
The only chapters that require more time are "How cells obtain energy from food" and "Electron transport in mitochondria". But this is because of the chemical reactions implied by processes such as citric acid and glycolysis.

Don't get fooled! Essential Cell Biology covers ALL chapters that his big brother Cell Biology includes. It only does it in a simpler and wiser manner.

If you want to get acquainted with Cell Biology this is the book for you!

20 of 20 people found the following review helpful.
A good basic text for non-majors
By Tim P Morken
This is the "Baby Alberts," a condensed version of "Molecular Biology of the Cell by the same authors. It covers the basic premises well and the reader will not get bogged down in details that will only be useful to a senior student or graduate student. The CD that comes with it has some very nice videos and a few good animations of cell processes but it is not anywhere near as useful as the HyperCell 1998 CD, which has animations and explanations of all cell processes (Also from Garland Publishing). If you plan to make cell and molecular biology your major or career, however, you will be much better off buying the more comprehensive book; it has everything that is in this book and way beyond. It may save you money because you will probably buy it in the future anyway!

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Citizen Cohn: The Life and Times of Roy Coh

• Sales Rank: #576543 in Books
• Published on: 1988
• Format: Import
• Number of items: 1
• Binding: Hardcover
• 483 pages

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• Citizen Cohn: The Life and Times of Roy Coh

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[U365.Ebook] Free PDF Encyclopedia of German Tanks of World War Two: A Complete Illustrated Directory of German Battle Tanks, Armoured Cars, Self-Propelled Guns

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• Published on: 1656
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[N306.Ebook] PDF Download Twelve Tarot Games, by Michael Dummett

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• Sales Rank: #3783869 in Books
• Published on: 1980-06
• Original language: English
• Number of items: 1
• Binding: Paperback
• 242 pages

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0 of 0 people found the following review helpful.
Game Rules Written by an Academic
By M.J. Headlee
First, though Tarot is in the name, this is not a book about fortune telling or anything of the sort. Michael Dummett is an academic who has a passion for the history of card games, and this book introduces 12 card games using various Tarot packs from around the world. The intended audience then is actually card-game aficionados. While this book is expensive and fairly rare to find, it is an excellent introduction to some splendid games (there are few other English language books that even reference Tarot games. One notable exception is Tarocchi: Introducing the Card Games for Tarot, but even that book is getting harder to find.

If you like card games, he introduces 12 delightfully varied Tarot games, complete with a small discussion of strategy after each of the games. The one downside of the book, other than price, is that Dummett IS an academic. As a consequence, the rules can be extremely dry reading. If you're the kind of person who loves reading the rules of card games, you'll probably be very excited by the precision with which he describes these gems. If you play card games but have to sit down and play to understand, this is probably not the book for you.

Note that some of these rules are available at pagat.com for the curious who want to dabble, but this is one of the best references out there (the best is also by Dummet, Complete History of Games Played with the Tarot Pack, but it is a massive 2 volume work that weighs in at 900 pages and is extremely rare and very expensive).

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Stephen R. Covey kee Atyadhik Prabhaavee Logon Kee 7 Aadatein jeevan aur vyaapaar ke lobhee logon ke liye svarn maanak hai. Vyaktigat aur vyaavasaayik samasyaaon ko sulajhaane ke liye unake siddhaant kendrit drishtikon paathak ko badalaav ke prabandhan kee surakshaa aur in naye avasaron kaa laabh lene ke liye gyaan dete hain. Atyadhik Prabhaavee Logon Kee 7 Aadatein - Photo Sanskaran sankshep mein upayogakartaa ke anukool, spasht aur sankshipt graaphiks kee ek shrrinkhalaa mein is darshan ko darshaataa hai. Ye drishya sudhaar ke mool sandesh ko banaaye rakhate hue Covey kee sabhee 7 aadaton kaa kushal tareeke se sankshipt vishleshan karate hain.

• Published on: 2015-09-16
• Released on: 2015-09-16
• Format: Kindle eBook

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1003 of 1073 people found the following review helpful.
The book is very good reading material.
By A Customer
As the title of the book implies, Covey describes the seven habits of highly effective people and techniques for adopting the seven habits. Covey makes clear that an individual must make a paradigm shift before incorporating these habits into his/her own personal life. A paradigm is essentially the way an individual perceives something. Covey emphasizes that if we want to make a change in our lives, we should probably first focus on our personal attitudes and behaviors. He applies different examples via family, business, and society in general.
This book's focal point is on an approach to obtain personal and interpersonal effectiveness. Covey points out that private victories precede public victories. He makes the example that making and keeping promises to ourselves comes before making and keeping promises to others.
Habits 1, 2, and 3 deal with self-mastery. They move an individual from dependency on others to independence. Habits 4, 5, and 6 deal with teamwork, cooperation, and communication. These habits deal with transforming a person from dependency to independence to interdependence. Interdependence simply means mutual dependence. Habit 7 embodies all of the other habits to help an individual work toward continuous improvement.
Habit 1 discusses the importance of being proactive. Covey states that we are responsible for our own lives; therefore, we possess the initiative to make things happen. He also points out that proactive people so not blame various circumstances for their behaviors but they realize behavior comes from one's conscious. Covey also explains that the other type of person is reactive. Reactive people are affected by their social as well as physical surroundings. This means that if the weather is bad, then it affects their behavior such as their attitude and performance.
He also explains that all problems that are experienced by individuals fall into one of three categories, which are direct control, indirect control, or no control. The problems that are classified under direct control are the problems that involve our own behavior. The problems classified as indirect control encompasses problems that we can do nothing about. The problems classified as no control are those that we can do nothing about.
Habit 2 focuses on beginning with the end in mind. Covey wants the reader to envision his/her funeral. This may sound disheartening but his goal is to help you think about the words that you wish to be said about you; it can help the individual visualize what you value the most. To begin with the end simply means to start with your destination in mind. That gives an individual a sense of where he/she presently is in their life. One has to know where they are going to make sure that they are headed in the right direction. Covey also mentions that the most effective way to begin with the end is by developing a personal mission statement. After doing that, you should identify your center of attention. Are you spouse centered, money centered, family centered, etc. The he tells you depending on you core of interest, your foundation for security, guidance, and power.
Habit 3 is the practical fulfillment of Habits 1 and 2. Covey accentuates that Habits 1 and 2 are prerequisite to Habit 3. He states that an individual cannot become principle centered developing their own proactive nature; or without being aware of your paradigms; or the capability of envisioning the contribution that is yours to make. One must have an independent will. This is the ability to make decisions and to act in accordance with them.
Habit 4 deals with the six paradigms of interaction, which are win/win, win/lose, lose/win, lose/lose, win, and win/win or no deal. Win/win is a situation in which everyone benefits something. It is not your way or my way; it is a better way. Win/lose declares that if I win then you lose. Simply put, I get my way; you don't get yours. Win/lose people usually use position, power, possessions, or personality to get their way. The win/lose type of person is the person that feels that if I lose; you win. People who feel this way are usually easy to please and find the strength of others intimidating. When two win/lose people get together both will lose resulting in a lose/lose situation. Both will try to get the upper end of the stick but in the end, neither gets anything. The person that simply thinks to win secures their own ends and leaves it up to others to secure theirs. The win/win or no deal person means that if there is not a suitable solution met that satisfies both parties then there is no agreement.
Habit 5 deals with seeking means of effective communication. This habit deals with seeking first to understand. However, we usually seek first to be understood. Most people to not listen with the intent to understand but with the intent to reply. The act of listening to understand is referred to as empathic listening. That means you try to get into the person's frame of mind and think as they are thinking.
Habit 6 discuses combining all of the other habits to prepare us for the habit of synergy. Synergy means that the sum of the whole is greater than the sum of its parts. Possessing all of the habits will benefit an individual more than possessing one or two of them. Synergism in communication allows you to open your mind to new possibilities or new options.
Habit 7 involves surrounds the other habits because it is the habit that makes all of the others possible. It is amplifying the greatest asset you have which is yourself. It is renewing your physical, emotional, mental, and social nature. The physical scope involves caring for yourself effectively. Spiritual renewal will take more time. Our mental development comes through formal education. Quality literature in our field of study as well as other fields help to broaden our paradigms. Renewing the social dimension is not as time consuming as the others. We can start by our everyday interactions with people.
Moving along the upward spiral requires us to continuously learn, commit, and do on higher planes. This is essential to keep progressing. At the end of each habit, there are application suggestions or exercises that help you become a more effective person. This is definitely not a quick fix it book. The concepts should be studied in order to be fully achieved. I think if you learn to use these 7 habits, it will change your life.
This is a must-have book.

279 of 315 people found the following review helpful.
Which audio version of "The 7 Habits" is best for me?
By Cotton-Ayed Joan
This review is for people who already know that the book, The 7 Habits of Highly Effective People, is valuable and who are now trying to choose which audio version would be most useful for themselves or for people they know. I recently bought three different audio CD versions (plus a few copies of the book) as gifts for people with different personalities and learning styles. I am also familiar with some older products.

Sometimes the product descriptions don't give you a clear idea which product you're reading about. Check the running times of audio products to determine if they're similar to the ones described below:

REVIEW #1 - UNABRIDGED AUDIO BOOK (CD or Download)

The product on this page (as I write this review) is an UNABRIDGED AUDIO CD VERSION of the 15th anniversary edition of the book The 7 Habits of Highly Effective People (Unabridged Audio Program). It would be ideal for people who are ready for a personal plan to study and apply the principles in the book to their own lives, but who need a little extra "push". I would suggest listening to the CDs before or while studying corresponding segments of the book, either alone or with someone else. The encouraging, calm and authentic voice of the author gives an extra dimension to the text - keeps you focused. Regularly scheduled study or discussion sessions could be short, as each CD is divided into several tracks which basically follow the headings and sub-headings in the book. This CD product demonstrates how well the book was written, as the text flows so nicely when read by the author. It includes some introductory and explanatory comments in addition to the text in the book.

This could be a 5-star product for people who plan to use it along with the book or after having read the book. It is probably not the most efficient "stand-alone" learning tool for most people - the printed book is. It may be good for those who have more time for listening (about 14 hours on 13 disks) than for reading and who are good at learning by hearing. The discs come with a little "study guide" booklet, which I think was created for an earlier audio product. The booklet is good for review, but seeing the diagrams in the original book is more useful if you are reading along with the audio version. I find the occasional introductory music in the audio program a little distracting, but the author's reading is engaging.

The unabridged book is also available for audio download The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change (Unabridged) with a slightly shorter running time (less than 13 hours) listed. I'm not sure how it would compare in usefulness to the CDs discussed here.

REVIEW #2 - THREE DISC PROGRAM (and corresponding download)

Of the audio products I have listened to, the one I would consider to be "5 star" as a stand-alone learning tool (either for individual or small-group listening) is the 3-DISC "AUDIOBOOK ON CD" (circa 2001-2002) which says, "Taught by the Author" on the cover rather than "Unabridged, read by the author". The 3-CD set The 7 Habits of Highly Effective People is intermittently available at Amazon. However, it is not really an "Audiobook". It is also very different from the one-CD product described in the "".

This product presents information partly in a seminar or classroom lecture format, with comments by people on how they have applied some of the principles in their own lives. The importance of integrity and trust in interpersonal and business relationships seem to get extra emphasis in this audio product. Running time is about 3 hours, 20 minutes.

This is probably the most useful audio product for people who don't like to read much, but it also complements the book without following it too closely. It comes with a useful little study guide summarizing the "7 habits", which includes some of the diagrams found in the book. The booklet is handy as an overview, even if you have the book. I believe that this product is more suitable for non-optimal listening situations (in the car, etc.) than is the 13-disc unabridged audio book, which, like the printed book, seems to call for a quiet setting where you can devote your full attention.

Each CD in the 3-disc set is divided into short one or two minute tracks (sometimes with several tracks in a single topic segment) so you can pause easily for reflection or discussion. Divisions between the short tracks are not evident as you are listening. Some reviewers have noted troublesome differences in volume between the text and short musical "bumpers" between topics. This bothered me a little on one of the CD players I listened with. You might try turning down the treble or turning the volume up and moving further from the machine if the relative loudness of the music bothers you.

Update May 2010: A download is now available. The 7 Habits of Highly Effective People. You might want to also purchase the original book, which contains all the diagrams in the booklet which accompanies the CD set, plus much more.

In case the set is not available at Amazon, Franklin-Covey sells a (more expensive) 3-CD set which is likely similar to the product described above, with different cover art. Conant-Nightingale sells a 6-CD set which I would also expect to be a quality product.

REVIEW #3 - ONE-DISC OVERVIEW

The SIMON & SCHUSTER SINGLE-DISC CD version (copyright 1999) of the old, original Simon and Schuster audiocassette product also should not really be classified as an "audiobook". by Stephen R. Covey (Author)7 Habits Of Highly Effective People [Audio CD, Abridged, Audiobook, CD] In its day, the audiocassette version was a very well-produced, lucid overview of the original book with introductory statements by a female narrator, then explanations and examples by Dr. Covey from his professional seminars. The tape version was useful as motivation to read, teach, apply or to think more deeply about the book than as an independent learning tool. It was a big seller when the book was making a big splash.

Simon & Schuster dropped the ball when they put the CD version onto a single track of about 72 minutes. You may need to be prepared to listen to the whole CD in one sitting. I now cannot find this product on Amazon, but I do see a new, more expensive 1-CD product called a "15th anniversary edition", publishing date 2005. The product information states that the publisher is Simon & Schuster, but the image says FranklinCovey. It may be a new release of the original audiocasette. I would check to see if multiple tracks have been added before buying it. You might consider a DVD if you're looking for a single-sitting refresher or motivator. The 7 Habits of Highly Effective People Foundational Principles

OTHER RELATED PRODUCTS

I notice that FranklinCovey is now coming out with a new "SIGNATURE SERIES" of CDs in which one CD is devoted to each of the "7 habits". I am not familiar with this product. The CDs are sold as a set or individually.

Some other audio products and "spin-off" products have been introduced over the years. I much prefer the products which present information in an organized manner to those which present seemingly random motivational thoughts (like Daily Reflections for Highly Effective People: Living the 7 Habits of Highly Effective People Every Day, cards, calendars, etc.). Many of the "spin-off" products would be far less valuable than the original book to people not familiar with the book. The products which present random (though often excellent) thoughts may be useful for some people who are already familiar with the book and who are interested in applying its principles.

Living the 7 Habits: The Courage to Change coould be inspirational to people who think that corporate over-achievers are the only people who can benefit from the original book. It includes stories of people in some really difficult situations who have changed their lives by applying the "7 Habits".

250 of 282 people found the following review helpful.
A clear diagnosis for effectivness
By Samuel Stinson
"If you don't have confidence in the diagnosis, you won't have confidence in the prescription" (244)

Stephen Covey has much to say on the qualities of effective people. Covey's purpose in detailing the seven habits is to help people improve themselves. The seven habits are woven into a tapestry on a diagram that shows the working of all seven habits in communion. When viewing the diagram, one is reminded of Benjamin Franklin's engraving of the snake which was divided into thirteen pieces, with the caption "Join or Die." Each of the seven habits is integral to viewing the picture as a whole, as well as seeing the development from dependence to independence to interdependence. The reader is pulled into activities for further application, to decide what type of Quadrant II activities exist, and to find what is at the center of the reader's life in a bid to understand how paradigms work. The first three habits, which lead to independence, a private victory, lead to the final four steps, which include public victory.

Habit #1: Be Proactive

Being proactive is the foundation of the entire seven habits paradigm. In a sense, all the other habits are types of being proactive. This entails a realization that you are a person who can take direct control of a situation and, even if you have no actions that you are allowed to perform, you can still control your outlook.

Habit #2: Begin with the End in Mind

Covey begins this section with the description of the reader's funeral as an illustration of how one end in view can change the previous years' effort. The visualized step of seeing the end is the first part of any successful plan.

Habit #3: Put First Things First

The second step of a successful plan, following the visualization, is the managing step, that of physically performing the task.

Habit #4: Think Win/Win

Out of six possible scenarios, Win/Win is the highest form of agreement between parties that empowers all involved and does not sour the milk of future relations with resentment.

Habit #5: Seek first to Understand, then to Be Understood

Covey says that this is the most immediately applicable of all the seven habits. He is right. However, this is probably the most difficult habit to practice since it requires a major paradigm shift in how one views communication. Communication is not a pipe to send information with a limited bandwidth. Rather, it is like a circuit that requires lessening of resistance to allow the proper current through. The current is the message and the resistance is our willingness to control our reaction and proactive empathic listening.

Habit #6: Synergize

Synergy is not "'sin-energy' the energy of sinfulness" as some punning Christian might say. Synergy is what happens when a group of independent people coalesce their creative energies and the result is more than the sum of their individual input. It is the culmination of the other habits and it requires integrity to be most effective. Synergy is a high type of compromise in which all parties maintain a Win/Win situation.

Habit #7: Sharpen the Saw

When Covey details sharpening the saw, he gives the reader one final abstraction of thought, a level above the others that entails keeping all the other skills sharpened by continued planning, practice, and renewal. These are the dynamics of the saw: Physical, social, mental, and spiritual-coincidentally, these are the four dimensions of the Florida College emblem

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• Sales Rank: #17307851 in Books
• Published on: 1600
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• Sales Rank: #301377 in eBooks
• Published on: 2015-01-04
• Released on: 2015-01-04
• Format: Kindle eBook

About the Author
The Parody Brothers got their start writing when they lost a bet and were forced to read the book Fifty Shades Of Grey. In an attempt to come to terms with the mental scarring this caused them (Shades being a book no man was meant to read) they decided to write the parody Fifty Shades Of Plaid. They found this exercise to be so therapeutic and enjoyable they decided to write another one, which is the book you’ve just read. What’s next for the brothers? Only time will tell.

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1 of 1 people found the following review helpful.
Nice
By Ann Fowler
Great book. I really liked it. It was a very funny parody of the Maze Runner. Did you really need to put Katniss in it?

0 of 0 people found the following review helpful.
Too expensive!!
By CHRIS D GREGORY
This book took me about ten minutes to read, so I think that three dollars is not an appropriate price for this book. I also felt that it criticizes the plot and the characters to no end, making it difficult for fans of the Maze Runner.

0 of 0 people found the following review helpful.
Stupid
By anonymous
It's so stupid and is just dumb don't buy this book.
If you like the maze runner it will ruin any love for the book that you may have

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